With a 4-1 Tuesday vote, the City Council decided Tracy's new brand will be "Think Inside the Triangle."
Despite what I consider the obvious shortcomings of the tag (aims too small, too abstract, too easy to mock) and plenty of other suggestions, it looks like we're stuck with it.
Now it's up to city leaders to make Tracy live up to its branding — cost, a cool $25,000 — as the place to be.
Tag, City Council. You're it.