Tracy isn't the only city dealing with a branding issue. Stockton, evidently, wants to "Celebrate!"
You might ask, "What's Stockton got to celebrate?" And you'd be right. Partially. Despite the perceptions, it's a city on the rise, and if it can ever control its crime problem (and its developers controlling the city problem) it has a gleaming downtown and some great ideas for fixing up its long-neglected waterfront.
Consultants have said the brand would help fix Stockton's "grim" vision of itself.
Is it any better than Tracy's asinine "Think Inside the Triangle"? I don't know. To me, it still sounds corny and bereft of heft.
But at least these consultants are recommending options for the city's downtown to make it a more amenable place.