This item was buried on Page B2 of Wednesday's Stockton Record.
It's about the chief of the Record's Lodi Bureau of 9 years and 20-year newspaper veteran, Jeff Hood, accepting a job as the city of Lodi's first spin czar (what they call a spokesman).
It makes me wonder if Mr. Hood wasn't getting too chummy with city officials while he was working in Lodi. It's not unheard of for journalists to get into public relations or visa versa, but this switch — from one who covers an organization to one who runs interference for that same organization — strikes me as a little incestuous.
Not to impugn Mr. Hood's integrity without knowing the true reasons and circumstances surrounding his move, but moves like this don't help journalists already struggling to assure the public that they are independent reporters of truth who don't get too close or friendly with sources.
As more and more people — and news organizations — mistake press releases and spin for reporting and truth, the line between journalism and public relations becomes blurred. And when former journalists start working for the folks they once were supposed to bring to task, that line gets even more blurry.